Interested in a Career in Digital Marketing?
Both Marketing and Management Information Systems students must be skilled users of data and understand the role of quantitative data in decision making. Employers in a variety of fields, such as advertising agencies and non-profit organizations, expect such proficiency. This certificate program teaches students skills in online and social media marketing and e-commerce, bridging the fields of marketing and MIS to develop students to pursue careers in this field.
Develop the skills for successful career opportunities in:
- website design
- social media marketing
- digital marketing analytics
- online marketing
- search engine optimization
- Wordpress, Flicker, Tumblr
- content marketing
- Facebook, Twitter, and YouTube
- mobile marketing (location-based marketing and geo-tracking)
To obtain the Digital Marketing Certificate (DMC), students must:
- complete all requirements for at least one College of Business major;
- meet with the DMC Advisor ();
- complete the following required courses:
- BMIS 372 Information Infrastructures
- BMIS 373 Business System Analysis & Design
- BMIS 478 E-commerce
- BMKT 420 Online and Social Media Marketing
- BMKT 342 Marketing Research
- BMKT 460 High-Technology Marketing
- complete one of the following courses:
- BMIS 365 Bus. Application Development
- BMIS 479 Intro to Consulting
- FORS 250 GIS
- MAR 101L Intro to Media Arts
- MAR 102 Digital Technology in the Arts
- MART 111A Integrated Digital Art
- MAR 340 Principles of Web Design
- complete the DMC application
- receive an average GPA for all the above courses combined of 3.0