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Education

• Ph.D., University of New Mexico (2014)
• MBA, Lynn University (2010)
• BA, Mathematics, Lakeland University (2009)
• BA, Marketing, Lakeland University (2008)
• BSBA, Business Administration, Trine University (2008)
• AS, Pre-engineering, Lake Michigan College (2006)
• AS, Business Administration, Lake Michigan College (2007)
• Executive Certificate, Marketing Analytics, University of California Berkeley (2021)
• Applied Data Science Program: Leveraging AI for Effective Decision-Making, Massachusetts Institute of Technology Professional Education (2024)

Research Interests

• Event Management
• Automation
• Sports Business
• Psychometric Measures

Selected Publications

• Keiper, M. C. (2023). ChatGPT in practice: Increasing event planning efficiency through artificial intelligence. Journal of Hospitality, Leisure, Sport & Tourism Education, 33, 100454.
• Keiper, M. C., Fried, G., Lupinek, J., & Nordstrom, H. (2023). Artificial intelligence in sport management education: Playing the AI game with ChatGPT. Journal of Hospitality, Leisure, Sport & Tourism Education, 33, 100456.
• Keiper, M. C., Nachtigal, J., Lupinek, J. M., & Stough, R. A. (2023). Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty. Journal of Marketing Education, 02734753231195591.
• Keiper, M. C., & Wilner, E. (2023). Emotional intelligence & ethical decision making in hunting tourism: a virtue based approach. Tourism Recreation Research, 1-12.
• Keiper, M.C., White, A., Carlson, C.D., & Lupinek, JM (2021), Student Perceptions on the Benefits of FlipGrid in a HyFlex Learning Environment. Journal of Education for Business, 96 (6), 343-351
• Jenny, S. E., Manning, R. D., Keiper, M. C., & Olrich, T. W. (2017). Virtual (ly) athletes: Where eSports fit within the definition of “sport”. Quest, 69(1), 1-18.

Professional Experience

• West Michigan Sports Commission, National Sports Sales Manager
• Albuquerque CVB, National Sport Sales Manager
• NBA's D-League, New Mexico Thunderbirds, Director of Business Management
• Lynn University, Assistant Women's Basketball Coach
• Louisiana State University - Eunice, Assistant Women's Basketball Coach
• Enterprise Airport Car Rental at Albuquerque Sunport, Senior Customer Service Representative

Honors / Awards

• President’s Award, Sport Recreation Law Association (2016)
• Lori K. Miller Young Professional Award, Sport Recreation Law Association (2015)
• Outstanding Graduate of HESS Department, University of New Mexico (2014)
• Graduated with Distinction, University of New Mexico (2014)

Hobbies

Bowhunting, rock hounding, berry picking, painting/drawing, gardening, and reading