Justin Angle
Professor
Contact
- Office
- GBB 313
- Phone
- 206-650-5522
- justin.angle@umontana.edu
- Office Hours
M/W: 2:00 - 3:30 and by appointment
- Website
- anewanglepodcast.com
- Curriculum Vitae
Personal Summary
Justin Angle is Professor of Marketing and the Poe Family Distinguished Faculty Fellow. He earned his Ph.D. and MBA from the Michael G. Foster School of Business at the University of Washington. He did his undergraduate studies at The Wharton School at the University of Pennsylvania. Justin's academic research focuses on how people express their identities through their consumption behaviors. Justin's research has recently been published in Journal of Marketing, Journal of Consumer Research and Journal of Consumer Psychology. His work has been covered by media outlets such as Sports Illustrated, ESPN, The Washington Post, Harvard Business Review, NPR, and The Wall Street Journal. Justin is also creator and host of the College of Business podcast and 猎奇重口 Public Radio program, . In 2021 he released , a 6-part podcast about what wildfire means for the West, our planet and our way of life. In 2023, he co-authored the book with Nick Mott.
Prior to his doctoral studies, Justin worked as a bond trader with a specialty in hedging interest rate risk for mortgage banks. After leaving the trading floor, he worked as a collegiate rowing coach at both the University of Pennsylvania and Yale University.
When not teaching, doing research, or chasing his two daughters around, Justin is a competitive endurance athlete and product tester for Patagonia.
Courses Taught
BGEN 105s - Introduction to Busines dba The Business Safari
BMGT 604 - Competitive Strategy
MBA 694 - Brand Strategy
Research Interests
Branding, identity, stereotypes and implicit bias, unconscious cognition
Selected Publications
Pogacar, Ruth, Justin Angle, Tina Lowrey, L.J. Shrum and Frank Kardes (2021) “Is Nestle a Lady? The Feminine Brand Name Advantage, “Journal of Marketing, 1-17.
Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.
Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.
Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.
Publications
Pogacar, Ruth, Justin Angle, Tina Lowrey, L.J. Shrum and Frank Kardes (2021) “Is Nestle a Lady? The Feminine Brand Name Advantage, “Journal of Marketing, 1-17.
Rinfret, Sara and Justin Angle (2020), "Experiential Learning Revisited: Lessons from a Student-led Public Opinion Polling Class," PS: Political Science and Politics, July, 542-546.
Lubeck, Alice, Alex Metcalf, Justin Angle, Laurie Yung and Crystal Beckwith (2019) “Collective Factors Drive Individual Invasive Species Control Behaviors: Evidence From Private Lands in 猎奇重口, USA,” Ecology & Society, 24(2): 32.
Metcalf, Alex, Justin Angle, Conor Phelan, B. Allyson Muth and James Finley (2019), “More ‘Bank’ for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency,” Social Marketing Quarterly, 25 (1), 26-39.
Jorgenson, Jake, Norma Nickerson, Douglas Dahlenberg, Justin W. Angle, Elizabeth Metcalf and Wayne Freimund (2018), “Measuring Visitor Experiences: Creating and Testing the Tourism Autobiographical Memory Scale,” Journal of Travel Research, 58 (4), 566-578.
Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.
Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.
Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.
Austin, C. Graham and Justin W. Angle (2014), “50 Shades of Grey: Ancenstral Consumption and Conceptual Compromise”, in NA – Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.